Services

Story-first content. Premium results.

We all know that content matters - and we recognise good content when we see it. But it's hard to get right.

You set out with good intentions and you know the benefits, so you start a newsletter. You polish a couple of website pages and publish a few keyword optimised articles, hoping for traffic. But it's hard to be consistent. Either drafts languish unfinished, or you start publishing for the sake of it, knowing full well that content isn't doing much for your bottom line. And ultimately, handling marketing and creating content takes you away from doing the things you’re actually brilliant at - like, uh, running your business and tending to clients.

That’s where I come in.

Champagne Sundae offers tailored, one-off or ongoing content support. I balance interesting narratives and angles with performance and engagement so the content you publish is actually doing something for your business. Because high-level, beautifully written content isn’t just about aesthetics or ticking a box so you can say that bland, boring blog is done for the week. It needs to build credibility, be memorable, deepen trust, and move people to act.

Great writing isn’t decoration - it’s a revenue lever.

Reports and long-form content

Elegant, high-level, long-form content

You know the story you want to tell, and you have the in-house expertise and data to back it. But turning qualitative and quantitative data and insight into a compelling, polished report requires narrative structure, editorial precision, and elegant writing. This is especially true when it's for a high-level audience.

I partner with subject-matter experts and your design team to draft, edit, and shape long-form reports that build authority, drive engagement, and elevate your brand - quickly, discreetly, and beautifully. I shape data into compelling, sophisticated content that positions you as a leader and subject-level expert - content worth reading, referencing, and sharing.

- Multi-page whitepaper, insight report, or publication
- Interviews with your subject-matter experts and research synthesis
- Full writing, structuring, and editing
- Builds credibility and trust with clients, peers and other audiences
- Supports inbound marketing and lead generation
- Increases reader engagement
- Enables repurposing across digital and print channels
Perfect for firms that:
- Want to generate inbound leads through their content
- Have internal knowledge and data but no time or editorial bandwidth to create content from their know-how and expertise
- Want to elevate their thought leadership, build trust and credibility and publish reports and papers that get stand out and known for being good reads
- Need a reliable partner to coordinate interviews, shape narrative, and deliver high-quality writing on deadline

Newsletters

Emails your audience actually want to read

Email isn’t dead. In fact, it’s still one of the most effective tools businesses have…when it’s done right. But all too often, newsletters are (whisper it!) dry, data-heavy, or an obvious sales push that adds neither value nor intrigue.

People still read newsletters when they’re about something relevant and genuinely insightful. That means thinking outside the box and creating something interesting that still connects meaningfully to your business.

I pull strategy and writing together to help you deliver smart, polished email content that actually gets read - and remembered.

- Monthly or bi-weekly newsletter
- Content strategy, writing, and subject line support
- Repurposing support, including social snippets, blog adaptations, or email teasers to extend your content’s reach
- Builds client trust and keeps your brand front-of-mind
- Turns your expertise into insight-driven, readable content
- Helps your business stand out with a confident, consistent tone
- Saves your team hours each month, while increasing ROI
- Boutique firms, investment houses, or lifestyle/luxury brands who want ongoing content without an in-house writer
- Want to regularly engage clients with valuable insights
- Want to stand out as a brand that does something different and produces a newsletter their audience actually enjoys reading