Services

Story-first content. Premium results.

We all know that content matters - and we recognise good content when we see it. But it's hard to get right.

You set out with good intentions and you know the benefits, so you start a newsletter. You polish a couple of website pages and publish a few keyword optimised articles, hoping for traffic. But it's hard to be consistent. Either drafts languish unfinished, or you start publishing for the sake of it, knowing full well that content isn't doing much for your bottom line. And ultimately, handling marketing and creating content takes you away from doing the things you’re actually brilliant at - like, uh, running your business and tending to clients.

That’s where I come in.

Champagne Sundae offers tailored, one-off or ongoing content support. I balance interesting narratives and angles with performance and engagement so the content you publish is actually doing something for your business. Because high-level, beautifully written content isn’t just about aesthetics or ticking a box so you can say that bland, boring blog is done for the week. It needs to build credibility, be memorable, deepen trust, and move people to act.

Great writing isn’t decoration - it’s a revenue lever.

Reports and long-form content

Elegant, high-level, long-form content

You know the story you want to tell, and you have the in-house expertise and data to back it. But turning qualitative and quantitative data and insight into a compelling, polished report requires narrative structure, editorial precision, and elegant writing. This is especially true when it's for a high-level audience.

I partner with subject-matter experts and your design team to draft, edit, and shape long-form reports that build authority, drive engagement, and elevate your brand - quickly, discreetly, and beautifully. I shape data into compelling, sophisticated content that positions you as a leader and subject-level expert - content worth reading, referencing, and sharing.

    • Multi-page whitepaper, insight report, or publication

    • Interviews with your subject-matter experts and research synthesis

    • Full writing, structuring, and editing

    • Builds credibility and trust with clients, peers and other audiences

    • Supports inbound marketing and lead generation

    • Increases reader engagement

    • Enables repurposing across digital and print channels

  • Perfect for firms that:

    • Want to generate inbound leads through their content

    • Have internal knowledge and data but no time or editorial bandwidth to create content from their know-how and expertise

    • Want to elevate their thought leadership, build trust and credibility and publish reports and papers that get stand out and known for being good reads

    • Need a reliable partner to coordinate interviews, shape narrative, and deliver high-quality writing on deadline

Newsletters

Emails your audience actually want to read

Email isn’t dead. In fact, it’s still one of the most effective tools businesses have…when it’s done right. But all too often, newsletters are (whisper it!) dry, data-heavy, or an obvious sales push that adds neither value nor intrigue.

People still read newsletters when they’re about something relevant and genuinely insightful. That means thinking outside the box and creating something interesting that still connects back meaningfully to your business.

I pull strategy and writing together to help you deliver smart, polished email content that actually gets read - and remembered.

    • Monthly or bi-weekly newsletter

    • Content strategy, writing, and subject line support

    • Repurposing support, including social snippets, blog adaptations, or email teasers to extend your content’s reach

    • Builds client trust and keeps your brand front-of-mind

    • Turns your expertise into insight-driven, readable content

    • Helps your business stand out with a confident, consistent tone

    • Saves your team hours each month, while increasing ROI

    • Boutique firms, investment houses, or lifestyle/luxury brands who want ongoing content without an in-house writer

    • Want to regularly engage clients with valuable insights

    • Want to stand out as a brand that does something different and produces a newsletter their audience actually enjoys reading

SEO Content

Searchable content that brings the right readers to you

To get results, search-optimised content can’t be empty, AI-generated fluff. In a world where it’s easier than ever to publish (hey, ChatGPT!), the brands that stand out will be the ones who can deliver SEO content with a distinct voice and a confident demonstration of expertise.

Because all too often, SEO articles are either stuffed with keywords or so generic they add no value - which does nothing to elevate a top-tier brand. And you don’t want to be the firm rewording a competitor’s blog and hoping for the best. (Not a great look, but it happens surprisingly often).

The opportunity lies in content that's SEO optimised, but that is also interesting to read. Which is obvious, but hard to execute if you don’t know how.

You know your audience. You have the insights and experience. Through content, we can put that to work - bringing you more visibility, recognition, and more inbound traffic.

    • SEO blog posts or articles

    • Pillar page or landing page copy

    • Optional: LinkedIn or newsletter adaptation

    • Drives high-quality inbound traffic over time

    • Boosts your brand visibility and domain authority

    • Turns in-house knowledge into content that performs

    • Supports long-term marketing goals

  • Perfect for firms that:

    • Are sitting on valuable insights but struggling to turn them into content

    • Want evergreen pieces that continue delivering value long after publication

    • Need help balancing search visibility with brand tone and clarity

Website Copywriting

Website copy that elevates your brand and gets you found.

Websites built exclusively with SEO copy tend to feel - ahem - a little dry. Equally, it's unrealistic to rely on branding alone to get you found online - considering SEO and incorporating keywords into your website copy is important and strategic from a business standpoint.

So the beauty is in the blend: you want website copy that delivers on search engine optimisation, but with enough personality and relevance to be read and remembered.

Because the wrong copy is a waste of words and your audience's attention span. You know the stuff: statements designed to make you sound impressive, but that no one really understands. The same goes for corporate clichés and humblebrags. Your site is where your story, your style, and your value need to show up, clearly and confidently.

    • Homepage copy that sets the tone and explains clearly what you do and your value

    • Clear, succinct service or product pages that actually explain what you do and how you deliver it

    • Conversion-optimised landing pages that speak to your audience without feeling grabby or sales-y

    • Microsites for launches or limited projects

    • Communicates your brand’s value

    • Speaks directly to clients, prospects and stakeholders

    • Supports brand perception

    • Sets your business apart with fresh copy tailored to your audience, their needs and pain points

  • Perfect for firms that:

    • Founders and firms repositioning or relaunching

    • People who want their site to sound like you — just better

    • Brands looking to stand out in a sea of cookie-cutter copy that’s similar to the competition

Whatever it is, the way you tell your story online can make all the difference.